Preserving and utilizing tourism resources

Achieving sustainability tourism

The environment surrounding the tourism industry has changed dramatically due to the restrictions on travel caused by the COVID-19 pandemic. In addition to the extraordinary tourist destinations that have been the standard, tourists’ preferences and needs are becoming even more diverse, with the natural environment, history, culture, and other aspects of Japan’s original daily landscape becoming new travel destinations in the post-COVID-19 era.
In light of this, with the creation of new value and new styles of travel in mind, we will take a fresh look at the local resources at our feet and deliver to people around the world the one-of-a-kind, valuable, and attractive resources that have been handed down from generation to generation along our railway lines. In addition to exchange through tourism promotion, we will also work hard to preserve the region’s natural environment and cultural assets to expand the number of people interacting with and related to the railway lines.
Also, in anticipation of EXPO 2025 and the Integrated Resort (IR), we aim to further revitalize and increase the value of the areas along the Yumeshima railway line by spreading the number of visitors to Yumeshima to other areas along our railway line, and by combining regional resources over a wide area to realize long-term stays that have never been attained before by utilizing digital and new mobility technologies.

Kumano Hongu Taisha shrine

Sustainability Site Map

Major sustainability themes