Ecomotion Nankai

Ecomotion is a portmanteau of ecology (environment) and locomotion (movement, movement), and is the name of an environmental message train devised in 1995 by the Kyoto-based NPO Environmental Citizens and Eizan Electric Railway Co., Ltd. (titles omitted below). The exterior of the train features a nature-inspired design by Alex Boyes, an American designer who has also worked on advertising for Budweiser and other companies. The interior is free of commercial advertisements and instead features photos and posters introducing the nature along the line and environmental activities in Kyoto. On December 1, 2008, Hankyu Corporation also began operating the "Ecotrain Mirai no Yume Machi" (Future Dream Town) under the planning and supervision of the NPO Environmental Citizens, with the aim of promoting environmental actions such as preventing global warming.

The Kobe City Transportation Bureau also named this project "Ecomotion Kobe" with aspirations, as it was to become a "movement" for environmental improvement through rail and bus services, from October 2003 to the end of September 2005. Our company also has the intention to carry on the will of the NPO Environmental Citizens and the Kobe City Transportation Bureau, as well as the long history of their work, and has therefore created an environmental logo with the name "Ecomotion" placed before the company name "Nankai."