Ecomotion Nankai

Ecomotion is a portmanteau of ecology (environment) and locomotion (movement, movement), and is the name of an environmental message train devised in 1995 by the Kyoto-based NPO Environmental Citizens and Eizan Electric Railway Co., Ltd. (titles omitted below). The exterior of the train features a nature-inspired design by Alex Boyes, an American designer who has also worked on advertising for Budweiser and other companies. The interior is free of commercial advertisements and instead features photos and posters introducing the nature along the line and environmental activities in Kyoto. On December 1, 2008, Hankyu Corporation also began operating the "Ecotrain Mirai no Yume Machi" (Future Dream Town) under the planning and supervision of the NPO Environmental Citizens, with the aim of promoting environmental actions such as preventing global warming.

神戸市交通局においても2003年10月から2005年9月末までの間、鉄道・バスを通じた環境改善への「動き」となるべきこのプロジェクトに夢を込めて「エコモーション神戸」と命名されました。当社グループにおいても、NPO｢環境市民｣や「神戸市交通局」の意志やこれまでの長年の経緯を引き継ぎたいという意味も込めて、「エコモーション」という名前を社名である「南海」の前につけて環境ロゴにしています。