Create a future full of dreams
Initiative guidelines
Taking advantage of opportunities such as inbound tourism, the Osaka-Kansai Expo, the Osaka IR (integrated resort), and the opening of Naniwasuji Line, we aim to further develop areas along our railway lines railway lines by expanding the number of visitors. We will also provide services that combine the digital and real worlds in line with social changes, and through value co-creation with stakeholders, we will realize a vibrant, inclusive society that respects diversity.
KPI
| Minapita points target number of members: 700,000 in fiscal 2027 |
The opening of Naniwasuji Line creates a new north-south axis
Specific Initiatives:Promotion of Naniwasuji Line Project
Specific Initiatives:
Promoting Naniwasuji Line Project
Aiming for a 2031 opening, Kansai Rapid Railway Co., Ltd., the development body, is proceeding with land acquisition and compensation work, including site surveying and building inspections, and has begun construction work at Nakanoshima Station (tentative name) and Nishi-Honmachi Station (tentative name), as well as preparatory work at Fukushima Shaft, Nankai New Namba Station (tentative name), and Minatomachi Shaft, among other efforts toward the opening. Going forward, we will continue to work closely with the national government, local governments, and related parties to steadily promote the project.
| Maintenance section | Osaka Station (Umekita area) - (tentative name) Nishi-Honmachi Station -Nankai Shinʼimamiya Station |
|---|---|
| Intermediate Station | Nakanoshima Station (tentative name), Nishi-Honmachi Station (tentative name), Nankai New Namba Station (tentative name) |
| Total project cost | 約3,300億円(概算) |
| Maintenance body | Kansai Rapid Railway Co., Ltd. |
| Business entity and | Nankai Electric Railway Co., Ltd. Operating section: Osaka Station (Umekita area) to Nankai Shinʼimamiya Station |
| Opening goal | Spring 2031 |
Creating new products and services using DX
Specific initiatives:Launch of "facility/area limited points" in the minapita point service
Specific Initiatives:
Launch of "facility/area limited points" in the minapita point service
2023年11月、自社ポイントサービス「minapitaポイント」をリニューアルし、「なんば」を含む当社グループ沿線の特性を活かしたポイントキャンペーンを展開しました。直近では「南海アプリ」をリニューアル(minapita会員証機能追加)し「なんばまるっとアプリ」とともに、顧客接点の拡充に注力しています。また、minapita会員の利用データを分析し、MAツールを活用した1 to 1マーケティングを推進しました。これにより会員一人ひとりに適切な情報を配信することで、顧客満足度の向上に資する取り組みを強化しました。
※minapitaポイントとは、NANKAIグループを中心とした沿線施設や鉄道などの利用により、「たまる・つかえる」ポイントサービスです。
Specific initiatives:New measures using digital tickets
Specific Initiatives:
New measures using digital tickets
As a new initiative using digital tickets, commercial facilities and local governments are covering the fares of visitors, thereby reducing travel costs and encouraging an increase in consumption and visitors. This fiscal year, AEON MALL Sakai Teppocho and AEON MALL Wakayama implemented a campaign offering digital tickets to customers who made purchases above a certain amount. Going forward, we aim to expand the number of participating commercial facilities, local governments, and transportation businesses, leading to the creation of multifaceted social value, such as revitalizing local areas and promoting the use of public transportation.
Promoting tourism strategies aimed at increasing the number of visitors
Specific initiatives:Attraction measures in conjunction with the Osaka-Kansai Expo
Specific Initiatives:
Visitor attraction measures in conjunction with the Osaka-Kansai Expo
2025年の大阪・関西万博を契機に、当社グループでは鉄道や商業施設の利用促進、沿線観光地への誘客に取り組んでいます。例えば、大阪・関西万博を目的に来訪されるお客さまに向けた、南海電鉄全線が1日乗り降り自由となるデジタルきっぷ「NANKAI 1DAY PASS」の展開。また、なんば・泉州・加太を巡るNFTスタンプラリーの実施や、万博会場でのブース出展を通じて、南海沿線の魅力を国内外に発信しました。
Specific Initiatives"NANKAI Wellness Tourism" - Wellness Tours for Foreign Tourists Visiting Japan
Specific Initiatives
"NANKAI Wellness Tourism" Wellness Tour for Foreign Tourists Visiting Japan
"NANKAI Wellness Tourism" was launched with the aim of capturing inbound demand and promoting tourism to regional areas. This plan is a trip aimed at caring for the body and refreshing the mind, incorporating high-end elements that utilize local resources, such as a medical checkup (TIMC OSAKA) that combines the latest technology and hospitality, playing golf at Osaka Golf Club, and an experience of "healing, food, and knowledge" at VISON.
Specific initiatives:Building a gourmet ticket website for foreign tourists visiting Japan in collaboration with startup companies
Specific Initiatives:
Collaborating with startups to build a gourmet ticket website for foreign tourists visiting Japan
In collaboration with a startup company, we have launched a gourmet ticket website for foreign tourists visiting Japan, which requires advance purchase. The dedicated multilingual website makes it easy to search for restaurants, and when you are there, you can simply show the QR code on the pre-purchased gourmet ticket to easily place an order. This service helps foreign tourists visiting Japan overcome the language barrier that often makes it difficult to find restaurants, and it also helps restaurants effectively attract customers and resolve language support issues.
Realizing a society where people from other countries can coexist
Specific initiatives:Overseas IT/CAD human resources introduction business "Japal "
Specific Initiatives:
Overseas IT/CAD human resources introduction business "Japal "
We operate "Japal," a human resources introduction support service that introduces Nepalese IT/CAD talent to Japanese companies.
This service focuses on supporting employees' settling into Japan, including Japanese language education before they arrive, as well as the necessary support for working and living in Japan. Through these efforts, we aim to support human resources so that they can thrive in Japan for the long term, and to help Japanese companies achieve sustainable growth.
Specific Initiatives:Foreigner Coexistence Project
Specific Initiatives:
Foreigner Coexistence Project
A multicultural coexistence event was held in Kongo area with the aim of creating a town where everyone can live comfortably by creating contact points between Japanese people and foreign residents and promoting mutual understanding. As the number of residents from Nepal in the Kongo area is increasing, the first event was a social gathering where participants could learn about Nepalese culture and enjoy Nepalese cuisine. It was an opportunity for participants to deepen their mutual understanding. We will continue to hold regular events in the future to promote multicultural coexistence in the local community.
Creating new value through collaboration with stakeholders
Specific Initiatives:areas along our railway lines Town Open Day
Specific Initiatives:
areas along our railway lines Town Open Day
沿線の定住人口の増加を目的に、「南海沿線地域発見クリエイターズ課」のメンバーや沿線自治体と協働し、引っ越し・移住を検討している若年・子育て世代に対して、南海沿線での暮らしを具体的にイメージしてもらう取り組み「まちの参観日」を実施しています。2024年度は新たに堺市泉北エリアにおいて、半日ツアーイベントの実施や、クリエイターと協働したオンライン中継による魅力発信等を行いました。